Scott Seitz

CEO dotgay® LLC

Scott Seitz

Scott Seitz is CEO and majority (90%) owner of dotgay LLC, a California corporation, and founder and owner of SPI Marketing, a leading LGBT agency with over 18 years of service on behalf of corporate and nonprofit clients. SPI has planned the strategic entry or supported existing programs targeting gay and lesbian consumers for ABSOLUT Vodka, Diet Pepsi, North American Gay Amateur Athletic Association, LOGO, Aquafina, American and IBM, among other clients.

SPI Marketing has been LGBT agency of record for ABSOLUT since 1996; in 2009 it received a GLAAD (Gay & Lesbian Alliance Against Defamation) Outstanding Advertising award for its print work on behalf of ABSOLUT, considered the leading brand in the U.S. gay market. Scott has been listed in OUT100 and Instinct Men of the Year, and has been awarded recognition by several LGBT service organizations he has supported.

The SPI team, which has been looking for a way to give back to the community, views .gay as a vehicle for social entrepreneurship, with the potential to deliver tangible financial and strategic benefits to the global gay community. The team’s vision for .gay is based on 1) channeling two-thirds of the profits from the sale of .gay domain names to non-profit LGBTQIA+ client organizations, and 2) safeguarding key community domains based on important generic keywords—e.g.,,,, and—as communal resources to be operated for the mutual benefit of LGBTQIA+ constituents: the service and non-profit community, business community, advertisers and media, plus a diverse range of individuals and emerging community groups.

A graduate of Michigan State University with a BA in Chemistry and a BS in Packaging Engineering, Scott honed his business, technology and marketing acumen at Kodak and Pepsi, working in a range of disciplines including business-to-business sales, operations, distribution, new product introductions, quality control, re-engineering  brand and consumer marketing. Recognizing that maximizing affinity with gay consumers required highly specialized marketing communications strategies, he founded SPI Marketing in 1996.

Active in community service, Scott has served on the Board of Governors of Bread & Roses, a Connecticut AIDS service organization; and the board of Stonewall Speakers bureau, an LGBTQIA+ educational outreach organization. He is a founding board member of Honoring Our Journey, a men’s spiritual group. Active in the First Congregational Church of Norwalk, he has provided expertise to a variety of other community organizations and businesses. Scott lives with his husband on the Connecticut coastline.

The dotgay® Team

A Group of Dedicated Professionals

Jamie Baxter

Jamie Baxter joined the dotgay® LLC team in January 2011 as the Vice President of Marketing, jumping into the ICANN world and the new gTLD program with both feet from day one. Inspired by CEO Scott Seitz’s community-based approach to creating the .gay TLD, the move to join a passionate team of community advocates was a natural fit. As the key community liaison for the .gay initiative, Jamie is responsible for outreach and communication, application and policy preparation, as well as garnering endorsements and sponsorships from LGBTQIA organizations around the globe.

Arriving at dotgay® LLC from the music industry as the Director of Marketing and Production at an independent gay record label, Jamie brings a twelve year career of partnering with LGBT organizations to raise funds and awareness for a variety of causes. Pivotal to his position was building an gay music brand known for community consciousness, with a focus on supporting non-profits through marketing programs, event promotions and numerous benefit albums.

Originally from London, Ontario in Canada, Jamie graduated from the University of Guelph with a Bachelor of Applied Science in Marketing and Consumer Studies before heading south to the United States to begin a Masters of Education at the University of Nebraska. During his tenure in Lincoln, Jamie also served as the head coach for the U of N cheerleading and dance teams, turning him into a life-long college football fan. Jamie now considers New York City home, where he has lived since 1996.

Avri Doria

Avri Doria

Ms. Doria has been an itinerant research consultant for over a decade. She was chair of the ICANN Non-Commercial Stakeholder Group (NCSG) Executive Committee, was chair of the ICANN GNSO Council, was a participant in WSIS and post WSIS civil society, was chair of the Civil Society Internet Governance Caucus (IGC) and was a member of the UN Working Group on Internet Governance (WGIG). She spent 5 years working for the IGF Secretariat and currently is a volunteer researcher for the Association for Progressive Communications (APC).

As a technologist she has been involved in the development of Internet protocols and architectures for over 30 years, is a participant in the IETF, and past chair of the IRTF Routing Research Group.  Her research involves methods of bringing the Internet into Communications Challenged Communities, using Delay/Disruption Tolerant Network (DTN) architecture/protocols.

Ms. Doria is a member of the faculty of the International Summer Schools on Internet Governance. In the past she held an Adjunct Professor appointment at Luleå Technology University.

Ms. Doria has a BA from the University of Rhode Island, an MA from the University of Chicago in Philosophy and an MA from Rhode Island College in Counseling Psychology. Further information can be found at:

David Gudelunas

David Gudelunas

David Gudelunas, Ph.D. is an Associate Professor of Communication and Director of Women, Gender and Sexuality Studies at Fairfield University in Connecticut. He received his MA and Ph.D. from the Annenberg School for Communication at the University of Pennsylvania and his BA is from the University of San Francisco. Gudelunas researches and teaches in the areas of critical and cultural studies; gender, sexuality and communication; media history; digital media and communication industries. He is the author of “Confidential to America: Newspaper Advice Columns and Sexual Education” from Transaction Publishers (2008) and is widely published in the areas of popular communication, new media as well as the intersections of sexuality and communication.

Gudelunas is a member of the International Communication Association, the Popular Culture Association and the National Communication Association where he served as Chair of the LGBT Caucus. He is on the editorial boards of Sexuality and Culture and Critical Studies in Media Communication. He also serves on the Academic Advisory Board of the Online Policy Group.

Originally from Palm Springs, CA, Gudelunas lives in Manhattan where he also works with various iconic brands helping design research protocols and delivering unique insights on the gay and lesbian community.

Alexander Schubert

Alexander Schubert

A native of Berlin, Germany who now resides in the Republic of Latvia, Alexander originally proposed .gay to ICANN in June 2009 and recognized from that outset that in order for the .gay proposal to advance, ownership and stewardship of the domain space would need to be in hands of the LGBT community.

Launching an outreach effort to LGBT businesses and organizations, Alexander cold-called SPI Marketing. Initially unfamiliar with idea of lobbying ICANN to create a top-level .gay domain space, SPI’s Scott Seitz nevertheless wound up be being impressed with Alexander’s persistence and follow-up efforts, as well as his deep understanding of the technical and policy nuances of Internet domains. Alexander’s proposed community domain strategy will serve as a cornerstone for making .gay a vibrant resource.

One of a handful of entrepreneurs working to bring new top-level domains to the Internet, Alexander holds a masters degree in aviation and space engineering, and has been working in the domain name area since 1997. He became a full-time domain consultant in 2000, and has been attending ICANN meetings on a regular basis since July 2004. In 2005, envisioning an distinct Internet identity for Berliners, he co-founded the .berlin initiative.


Software Engineering and Interactive Media

SPI Marketing maintains a strategic partnership with Mediapolis, a New York City-based software engineering and interactive media company. Since 1994 Mediapolis has developed Web sites for many prominent LGBT organizations—including the International Gay & Lesbian Human Rights Commission, Lambda Legal, the Gay & Lesbian Alliance Against Defamation, Gay Lesbian & Straight Education Network and Commercial Closet—Mediapolis has been a quiet but strong partner in the community for over 15 years, combining a solid grounding in LGBT initiatives with valuable technical capabilities.

Founded in 1994, Mediapolis has developed a set of software tools that it customizes for each client’s specific needs. These tools combine the best of open-code software libraries with industry standard hardware to automate the creation of even the most complex web sites. As dotgay’s technology partner, Mediapolis would manage online operations and the implementation of sponsorship and advertising programs.

Leading the Mediapolis team:

Carl Pritzkat

Carl Pritzkat

Carl oversees project management and business development. With over two decades of experience in traditional and interactive media, Carl will work to develop online strategies for the .gay and index Web sites. Before co-founding Mediapolis, Pritzkat spent six years at German media conglomerate BMG. As director of the ECM Records label, he oversaw marketing and production of releases by performers ranging from Keith Jarrett and Pat Methany to Arvo Part and Hilliard Ensemble. Carl graduated from University of California, Los Angeles with a Bachelor of Arts degree in music composition and performance.

Alan Emtage

Alan Emtage

Alan oversees programming and content management. Before joining the company, Alan co-founded Bunyip Information Systems, Inc., where he created the Archie(R) system, the Internet’s first search engine. A native of Barbados who holds bachelor’s and master’s degrees in computer Science from McGill University, he lectures and speaks at conferences around the world on topics relating to Internet information systems and the impact of the Internet on society. Alan has chaired the Internet Engineering Task Force (IETF) working groups on Internet Anonymous FTP Archives (IAFA) and Uniform Resource Identifiers (URLs, URNs and URCs), as well having served on advisory boards for the National Science Foundation and other agencies.

dotgay® Application Advisory Group (dAAG)

Community Leaders from LGBT Organizations around the World

The dotgay® Application Advisory Group (dAAG) consists of an astute panel of community leaders from LGBT organizations around the world, engaged by dotgay LLC to offer guidance throughout the community-based .gay application process. Members of the dAAG will offer their trusted voice and valued community perspective to the discussion, helping dotgay LLC to realize the mission of creating a TLD that addresses community needs around safety, visibility and support.

The dAAG will also provide a final review of the .gay policy before it is submitted to ICANN and play an important role in helping to determine policy and directives on the creation of our Registry Advisory Board. The Registry Advisory Board will come together immediately following ICANN’s approval of the .gay application and will ultimately be the group responsible for guiding the dotgay® LLC policy forward.

The dAAG boasts an international representation from non-profit, human rights, business and equality platforms within the LGBT community and currently includes:

Johanne H. Gaudreault

Coalition Gaie et Lesbienne du Québec (CGLQ)

R. Bruce McDonald

Canadian Gay & Lesbian Chamber of Commerce (CGLCC)

Renato Sabbadini

International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA)

Toni Reis

Associação Brasileira de Lésbicas, Gays, Bissexuais, Travestis e Transexuais (ABGLT)

Ivan Scalfarotto

Parks – Liberi e Uguali

Sunil Pant

Blue Diamond Society

Jan-Willem de Bruin


Steve Farrow

Rainbow Wellington

Sebastian Rocco

Micro Rainbow International

J. Kevin Jones, Jr.

Out & Equal Workplace Advocates

Avri Doria


dotgay® Community Engagement

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